Jennifer Vicknair
by Jennifer Vicknair
August 6, 2020

 

How to make a bigger impact with your email marketing.

With 91% of consumers opening their email on a daily basis, email marketing is still one of the most effective ways to stay in touch with your targeted audience. Emails allow you to stay at the forefront of consumers' minds when they decide to make a purchase.

What are promotional emails?

Promotional emails are marketing emails written to your audience—with information about a promotion you are running. These include, but are not limited to New Arrivals, Contest and Giveaways, Limited Time Offers, Refer a Friend or Buy One Get One. 76% of email subscribers have made a purchase from an email marketing message.

Decide what you are promoting and why

Before you get started, it’s important to determine what you are offering to the consumer. Whether it may be a discount or a rewards program. Next, identify why you are doing it. Are you wanting to increase sales for a specific product or service, looking to bring back dormant customers, improve audience engagement, increase brand awareness, or even generate more traffic to your landing page?

Target your audience

After you have determined what you are promoting and why you are doing it, you need to determine who your audience is. Knowing your audience will help you write a more effective email that appeals to them. Targeted email marketing is sending specifically targeted and personalized email campaigns to subscribers based on their segmented characteristics... like profile data, behavior, location, etc. By segmenting your subscribers and sending targeted email campaigns, you can craft a more personalized message to go out to customers who fall into a certain segment. Impact your customers with email content they care about.

Focus on the benefit

The email should lay out why this promotion is of value to the reader and explain the benefits. Think as if you are the customer and answer “what is in it for me?” Ideally, the link for your offer will take readers to a landing page describing the promotion’s features and terms in more detail.

Add personalization

Basic email personalization includes tactics like using a subscriber’s name in the subject line, while more advanced tactics can include changing the content of the email based on a subscriber’s gender, location, or other things you know about them. By using our email editor, you can quickly and easily add custom variable fields to your emails. It is a proven way to increase your open and click-through rates and can have a measurable impact on your ROI and revenue.

 

 

Introduce your promotion in the subject line

Nearly ½ of emails are opened solely based on the subject line. Your subject line should be compelling and interesting enough to get the customer's attention. Be sure not to use words or phrases that will trigger spam detectors.

 

 

Brand your Header

Using the DirectMail.io email editing tools allows you to create clean and professional email headers or you can insert your own image. The header is the first thing a consumer sees when opening the email. You may even want to include the CTA in the header.

 

 

Depending on the promotion, the length of your email will vary. If you can, keep the email sweet and simple, so you don’t lose interest of the reader. If your email is lengthy, be sure to break up the text with imagery, bullets, buttons, or links so it’s easier for viewers to digest.

 

 

 

Include a call to action

The most important thing to include in your email is the call to action. Your CTA should be clear and stand out so it catches the customer's eye. The most effective promotional emails have a flow that leads readers directly to the call to action.

 
 
 
 
 
 

 

So there you have it. Combine these tips and tricks into your next email marketing campaign so you can maximize your results. With the help of the powerful yet easy-to-use tools in DirectMail.io, it’s never been easier to make an impact and produce winning campaigns.

If you want to learn more about creating and deploying emails using DirectMail.io, be sure to visit our website and sign-up for a free demo.

Jennifer Vicknair
by Jennifer Vicknair
August 6, 2020